A project over a year in the making, it began as a push to revamp the existing flash-based website for the New York office into a site more fitting of the newer technologies we were making use of. Over the course of months of discussions with global management and branding, however, it would transform into a project to redefine the global web presence for the LBi Group as a whole, uniting the countless disparate websites our satellite offices had formed.
This was a passion project on my part, wherein I personally helped make pitches and arguments to senior management on the importance of this work, and the opportunities it would present. Though originally envisioned built upon WordPress, the need to create a new site, based on the same foundation, for every global office in every global language caused us to switch to a .NET based EPiServer CMS, which resulted in a close collaboration with New York and London’s .NET teams.
For our effort, we were rewarded by being featured as one of the agencies which actually practiced what we preached on DigiDay.